Typesetting in design is like defenders in football: if they get everything right you don’t even notice them. But this doesn’t make typesetting any less important, because it gives even the best idea a formal framework in the first place, whether this be on a business card or in a glossy magazine. It takes confidently stylish typography, refined alignment and appropriate character spacing to achieve a visual profile that attracts with a clear, distinctive line throughout.
The look of a design on a screen is one thing – and what a printer makes of this look quite another. Final artwork needs to be done with care if a print result is to match its intended purpose. Taking account of trimming and transparencies is just as vital as colour space without tolerance, with experience being a reliable constant for success. Trust in ours.